Optimizing Direct Mail in the Current Postal Climate

Postal optimization is crucial for direct marketers aiming to enhance efficiency, reduce expenses and improve overall delivery performance. However, increasing postal rates, cumbersome discounts and incentives, as well as changes in technology, can create complexities for businesses.

FiberForce360 can help cut through the confusion and overcome challenges in this ever-changing space.

Addressing price challenges

One of the most prominent challenges that direct marketers face is the continual rise in postal prices. The United States Postal Service (USPS) has been forthcoming about utilizing its full rate authority for each rate increase, adding stress to businesses as higher costs strain budgets, reduce profit margins and necessitate cuts in other areas.

To mitigate price increases, USPS runs promotions that offer opportunities to reduce mailing costs by 1-6% through discounts and incentives. Additionally, USPS offers a 30% volume discount for mailers who exceed their previous year’s mailing volumes or send over 1 million pieces of mail (in 2025).

However, successfully applying for these promotions can be difficult — it’s common to see businesses misunderstand eligibility criteria, fail to meet specific requirements and miss application deadlines. Working with the experts at FiberForce360 can help businesses avoid the headache that comes with applying for USPS promotions, increasing potential cost savings.  

Optimize mail designs for cost-effectiveness

An additional factor to consider is optimizing mail designs for cost-effectiveness to reduce mailing expenses while maintaining an impactful message. Mail pieces that are structured to maximize postal discounts with minimal adjustments can bring significant savings. And, effective mail design not only enhances visual appeal but also ensures compliance with postal regulations necessary to qualify for the discounts mentioned above.

The team at FiberForce360 can help your company optimize design, leverage eligible discounts and incentives and deliver quality results. Reach out to our experts today for more information here.